Rating: 4 out of 5 stars
4/5
Audiobook6 hours
Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Written by Al Lautenslager
Narrated by Kyle Tait
Rating: 5 out of 5 stars
5/5
()
About this audiobook
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.
Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.
Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.
LanguageEnglish
PublisherAscent Audio
Release dateOct 23, 2018
ISBN9781469068329
Author
Al Lautenslager
Al Lautenslager, a resident of Phoenix, Arizona, is a ten-times published, best-selling author, entrepreneur, book collector, businessperson, and professional speaker, who is passionate about baseball. His other titles include Baseball Confidential, Managing the Show, Leveling the Playing Field, DaVinci Visits Today, A Day in the Life of a Tuscany Winemaker, Guerrilla Marketing in 30 Days, and more. Al is currently enjoying retired life, pursuing his passions of baseball, travel, writing, and family life.
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Reviews for Market Like You Mean It
Rating: 5 out of 5 stars
5/5
2 ratings1 review
- Rating: 5 out of 5 stars5/5
Oct 6, 2023
This helped me understand the proper way of doing business ,I became more effective in my business dealing. I also learnt very strong marketing strategies which I use today and make me a better business person I'd even be impressed with myself for how knowledgeable I have became