47 min listen
Growing a Niche Product into an 8 Figure Business
FromShopify Masters
ratings:
Length:
52 minutes
Released:
Nov 17, 2020
Format:
Podcast episode
Description
Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche Tune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of in-person validation and pricing How to identify a product or category that is more primed for the word of mouth marketing
Released:
Nov 17, 2020
Format:
Podcast episode
Titles in the series (100)
SmartNora.com Just Broke $1 Million In Presales on Kickstarter and Shopify: In this episode you’ll learn from an entrepreneur that took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000 and just broke $1 million total after preselling on their Shopify store. In this episode you'll learn: 1. What are the keys to having a high converting Kickstarter video. 2. How to market a 30-day Kickstarter campaign. 3. How to get press by looking at the websites of other companies in your same industry. by Shopify Masters