2 Align your sales and marketing teams and content
Jun 30, 2021
2 minutes
According to SiriusDecisions, B2B organisations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth.
But, according to Hubspot, only 22% of companies consider their sales and marketing departments well-aligned around the same goals.
The accelerated change and tough operating conditions
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