The Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of Success
Written by Jeffrey Gitomer
Narrated by Jeffrey Gitomer
4.5/5
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About this audiobook
Every business winner has one thing in common: a YES! attitude that's powerful enough to help them achieve the impossible! When you've got a YES! attitude, you assume everything will start with "YES!"...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!"
You say you weren't born with a YES! attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling, Gitomer knows more about attitude than anyone. He's brought those lessons together in the Little Gold Book of YES! Attitude and it will change your life! What makes this work unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude.
You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment...discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses...learn how to overcome the 10.5 most dangerous "attitude busters"...then learn how to maintain your YES! attitude every day, for the rest of your life! Don't just listen to the Little Gold Book of YES! Attitude once: study it, live it -- and win.
Jeffrey Gitomer
Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.
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Reviews for The Little Gold Book of YES! Attitude
18 ratings2 reviews
- Rating: 1 out of 5 stars1/5I've heard colleagues rave about this "little book" series, but this particular selection provided nothing new for me. Moreover, I didn't care for the approach. It was a continuous diatribe repeating the same basic admonition to have a Y--! Attitude (we're not allowed to actually use the phrase without permission), supplemented only occasionally with an example or a re-interpretation of wisdom I've read elsewhere. He even re-interpreted Stephen Covey, stating that Covey had his "Seek first to understand..." habit wrong. He also advises against taking in more than a minute or two of the news each day, since it's so negative. I agree it is negative, but also believe we need to balance our own precious ego with an appreciation for the struggles of those around us. What I liked least about this book were the continuous and overt direct sales references. He repeatedly promoted his other products and pushed the reader to register on his website.
- Rating: 5 out of 5 stars5/5Great book about celebrating ? and focusing on possibilities, not difficulties. As the author stated, its a book that should be read a hundred times.