Robert Cheeke, often referred to as the "Godfather of Vegan Bodybuilding", played a major role in growing the industry from its 2002 infancy to where it is today. Robert is a two-time natural bodybuilding champion, and founder and president of Vegan Bodybuilding & Fitness. Starting with his early farm roots, Robert shares his story of adding 100 pounds to his frame as a vegan bodybuilder, shifting the industry dialogue, and growing the vegan bodybuilding movement as a whole.