25 min listen
Past Performance Data to Guide Future Performance
Past Performance Data to Guide Future Performance
ratings:
Length:
23 minutes
Released:
Aug 15, 2017
Format:
Podcast episode
Description
Brian Hansford hosting this episode with our guest, James Thomas, CMO of Allocadia Software. They will be focusing on MPM and will drill into how CMO’s need more discipline and rigor around managing the revenue pipeline, looking at past performance, and using the data to guide future performance.
A bit about our guest:
Experienced Chief Marketing Officer with a demonstrated success leading award winning teams in the high tech industry. Expert in marketing management, enterprise software, Software as a Service, pricing, packaging, messaging, inbound and outbound demand generation, go-to-market strategy, and strategic partnerships.
You'll want to catch this episode live 11:30am Pacific. 8/17/2017
Released:
Aug 15, 2017
Format:
Podcast episode
Titles in the series (100)
Don’t let the tail wag the dog: Talking martech with Brian Hansford: Brian Hansford has been with Heinz Marketing for over four years running their marketing department. He's the head of Marketing Technology. They started with the overall landscape and Matt asked: How do you recommend a strategy? Brian says to: Assess... by Sales Pipeline Radio