Ben Dietz led commercial partnerships at VICE Media and is now a consultant for media and consumer brands. He publishes the [SIC] Weekly newsletter and is the co-host of the Culture Club Show on Clubhouse on Wednesday nights. Ben has spent time advising brands on how to reach into unfamiliar and potentially risky spaces through his work with VICE and youth culture.In the podcast, we discuss his experience and what we learned from it, and how it applies to understanding the new worlds that are forming the foundational building blocks of the metaverse- as in bitcoin, digital currency and NFTs