34 min listen
When the goals of PR and journalism don't align
FromEquity
ratings:
Length:
26 minutes
Released:
Aug 4, 2021
Format:
Podcast episode
Description
For our Wednesday show this week, Natasha and Alex hosted a PR roundtable. Yep, our promise back when Alex Konrad came on the program to chat funding rounds is being fulfilled. Here's who joined us:Amy Widdowson, VP Corporate Communications at Zeno Group and newsletter writer extraordinaire Kelsey Cheng, PR Director at Walker SandsCreighton Vance, Media Strategist at Mission North and maker of musicWe had a few things to chat about, so we broke the show into a few sections: Today's PR world: The impact of COVID-19, burnout, what their work entails, and some tips for startups.The sheer pace of news today: The evolution of client expectations, managing clients themselves, and burnout.Tech vs. Media: We chatted content marketing, sharing details with the press, and why the media never shares drafts of stories before they go out.Frankly it was a very good time and a fun chat. Shoutout to our guests for arriving early and being very put together. May all podcast guests in the future learn from such efforts. One guest was even wearing a shirt with a collar! In 2021! We were impressed.Recall that Equity is off the rest of the week so that we can recharge and retool a bit. Hugs!
Released:
Aug 4, 2021
Format:
Podcast episode
Titles in the series (100)
Silicon Valley is built on immigrant innovation: Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. We wound up having more to talk about than we had time for but we packed as much as we could into 34 minutes. So, climb aboard with Danny, Natasha, and myself for another episode of Equity. by Equity