Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

When the goals of PR and journalism don't align

When the goals of PR and journalism don't align

FromEquity


When the goals of PR and journalism don't align

FromEquity

ratings:
Length:
26 minutes
Released:
Aug 4, 2021
Format:
Podcast episode

Description

For our Wednesday show this week, Natasha and Alex hosted a PR roundtable. Yep, our promise back when Alex Konrad came on the program to chat funding rounds is being fulfilled. Here's who joined us:Amy Widdowson, VP Corporate Communications at Zeno Group and newsletter writer extraordinaire Kelsey Cheng, PR Director at Walker SandsCreighton Vance, Media Strategist at Mission North and maker of musicWe had a few things to chat about, so we broke the show into a few sections: Today's PR world: The impact of COVID-19, burnout, what their work entails, and some tips for startups.The sheer pace of news today: The evolution of client expectations, managing clients themselves, and burnout.Tech vs. Media: We chatted content marketing, sharing details with the press, and why the media never shares drafts of stories before they go out.Frankly it was a very good time and a fun chat. Shoutout to our guests for arriving early and being very put together. May all podcast guests in the future learn from such efforts. One guest was even wearing a shirt with a collar! In 2021! We were impressed.Recall that Equity is off the rest of the week so that we can recharge and retool a bit. Hugs!
Released:
Aug 4, 2021
Format:
Podcast episode

Titles in the series (100)

Equity is TechCrunch’s venture capital podcast. In each episode, we bring you the numbers behind the headlines in Venture Captial. TechCrunch reporter Alex Wilhelm teams up with Danny Crichton and Natasha Mascarenhas to give a window into startup land.