EVP and Head of Innovation at Publicis Media Keith Soljacich joins us on this episode of “Gen C” and discusses how brands utilize evolving technologies to create deeper connections and supercharge business.In the first episode in 2024, we sit down with Keith Soljacich, EVP, head of innovation at Publicis Media to discuss how he uses emerging technologies to create personalized and emotional brand connections. Keith talks us through how he vets and brings technological opportunities, like artificial intelligence, blockchain and XR, to the number of clients that make up the Publicis Media network.Links mentioned from the podcast: The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted WorkRekt Brand Announces Equity For It’s HoldersSony, Nikon and Canon Partner to Fight DeepfakesKeith’s TwitterFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.