We sat down with Sam Schoonover, innovation lead at Coachella, to discuss Coachella Island, music NFTs and the shift in physical experiences with the rise of social media.Sam joins the podcast to talk about his work with Coachella but also as the founder of Forward, a creative and emerging technology studio. He shares his experiences working with entertainment brands in the consumer innovation and technology space ranging from Universal Pictures to Epic Games.Links mentioned from the podcast: Twitter is being rebranded as XAs Actors Strike For AI Protections, Netflix Lists $900,000 AI JobThe State of Web3 Growth Tech 2023Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.