This episode is sponsored by Chainalysis.com.Recorded live at Consensus 2023 in Austin, Texas, Oana Ruxandra, chief digital officer for Warner Music Group joins Avery and Sam on stage to discuss fandom, non-fungible tokens in music and how artists and music labels are strategizing 360 approaches to help artists’ careers.Oana Ruxandra started her career as a financial portfolio manager before transitioning into the entertainment industry. As chief digital officer for Warner Music Group, she helps artists navigate innovation and the artist/fan engagement cycle. In this conversation, discussed live on stage in Austin at Consensus 2023, Oana sheds light on how Web3 is helping artists engage with fans, building experiences in the metaverse and the precarious landscape of generative artificial intelligence and artist creation.Links mentioned from the podcast: Saweetie in Roblox Superbowl ConcertWarner Music Group WebsiteOana Ruxandra on LinkedInFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.