This week, we sat down with entrepreneur and trend curator, Jeff Carvalho, to get his perspective on how one builds culture and communities and their intersection in Web3. We also explore his journey from pharmacy school to co-founding global fashion media brand, Highsnobiety.This episode is sponsored by Chainalysis.Jeff Carvalho is the co-founder of Highsnobiety, co-founder of Burrata, and host of the “Culture Club” talk show. He shares his perspective on how technology and culture intersect in Web3 and the impact it has on bringing more users to the space. Plus, Avery and Sam discuss a quick recap of the Cannes Lion Festival.Links mentioned from the podcast: Highsnobiety WebsiteBurrata WebsiteCulture Club on TwitterJeff on TwitterFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3From our sponsors:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.