Hear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.Sophie Kelly, SVP of Whiskies at Diageo North America joins us this week on the podcast to share her experience spanning from media to advertising and digital agencies and her current role on the client side at Diageo. She shares insights on how to approach marketing to a Web3 audience and the importance of creating incremental value as a brand to its target consumers. Plus, Avery and Sam discuss Doodles 2 on Flow and the polarizing Porsche NFT drop in the weekly round up.Links mentioned from the podcast: Doodles Releases Eagerly Awaited New NFT Project Doodles 2 on FlowPorsche NFT Collection Fails to Gain Traction as Mint Kicks Into GearSophie’s TwitterSophie’s LinkedInFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.