For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space.This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization.Links mentioned from the podcast: The Pepsi Mic Drop WebsitePepsi Mic Drop NFT CollectionThe Pepsi Black, Zero Sugar NFT CollectionPepsiCo TwitterPepsiCo websiteFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensusSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.