Erika Wykes-Sneyd joins “Gen C” this week and discusses how her passion for Web3 resulted in her creating the Adidas /// Studio dedicated fully to Web3 initiatives.As a seasoned marketer, Erika’s career prior to Adidas includes Playstation, Google, Uber and Paypal where she was at the forefront of launching brands and initiatives that have had a large impact in culture. Her current role at Adidas was one that she championed herself to create by showcasing the value of Adidas having a Web3 strategy. Since she joined, Adidas has executed successful launches such as ‘Into the Metaverse’ and collaborations with Bored Ape Yacht Club, Prada, GMoney and others.Links mentioned from the podcast: Reddit Super Bowl tweetFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor:Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.