This episode is sponsored by Chainalysis.com Ian Rogers, chief experience officer for Ledger, joins the podcast to talk about his career in innovation, the importance of security and his long view of the ever-increasing role of digital assets in our lives. Ian Rogers discusses his early career moves at Winamp, Beats, Apple Music, LVMH and having that "aha" moment when he decided to join Ledger as chief experience officer. He shares his thoughts on digital assets, identity, culture and designing hardware and software systems that protect the valuable items in our lives. Sam and Avery also explore Ian’s long-view approach on building out transformational technology products, and why he’s not worried about minor bull and bear moments in crypto. Listen as Ian talks about the importance of cultural relevance and building brands – Ledger has had recent media success working with Drake and Snoop Dogg.Links mentioned from the podcast:Avenged Sevenfold Tweet discussing TicketPassBitcoin Bling: Drake Is Latest Rapper to Flex Iced-Out Ledger WalletLedger WebsiteIan's TwitterWinampFollow us on Twitter:Sam EwenAvery AkkineniCoinDeskVayner3-From our sponsor:Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc.-Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensusSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.