Adopting environmentally friendly measures is currently a central concern for all industries, and the tech world is not an exception. Mark Bradley walks us through what sustainability in IT really means, why it is our responsibility, and some possible next steps, challenges and opportunities, as well as the importance of getting educated on the subject and promoting collaboration between vendors.

Mark Bradley is the Senior Product Manager at Flexera. He has over 20 years of experience in the IT Industry and has gone through different roles until diving into IT Leadership and Service Management. He has worked for companies such as Zurich Life Bank, JP Morgan, Motorola and HP.