Paul addresses the critical factors of doing business ethically and with integrity. Show Notes Use your high ethical standards as a differentiator between you and your competitors. Don’t stoop to your competitors’ benchmark of ethics. If you lose business to an unethical competitor, still be gracious in defeat. Earn “safety net” status. Through your frustration, remain 100% committed to your ethical standards. “Truth is undefeated.” (Gary Vaynerchuk)  Video mentioned in the podcast: https://www.youtube.com/watch?v=eq17wmEfxU0 Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.