Paul revisits a key question from early 2020 that is as relevent as ever at the start of this year. Learn ten signals that indicate a customer or prospect is ready to buy. Show Notes: The customer will let you know when they are ready to buy. The customer will give you several verbal and non-verbal signals. “An interested buyer will ask for the price. Some salespeople confuse this question as a price objection.” Why would they ask the price if they weren’t interested? “Don’t be too influenced by the tone of the customer.” Instead, analyze the content of their message, not the context. If a customer seems dissatisfied with your longer lead time, it means they want your product sooner. What’s the difference between a customer saying “your product” versus “my product”? Look for possessive descriptors. A buyer will ask overly technical questions as a last line of defense for poor decision making. Do you have them on the edge of their seat? If so, they are engaged. The most obvious verbal buying signal is “yes”. *** Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.