Dennis van der Heijden is the Founder, CEO, and Head of Global Happiness at Convert.com, where they make e-commerce A/B and multivariate testing easy for agencies and experts. We talk about the Holocracy management system, why your website needs frequent testing and monitoring, and how to analyze the traffic coming to your website.
 
Time Stamps
[00:50] Dennis’ entrepreneurial journey
[02:48] How Convert.com improves website performance 
[03:59] The recommended number of times you should A/B test your website 
[05:34] Basics of website performance testing and monitoring 
[07:40] Why all small business owners should frequently A/B test their websites
[10:47] How to analyze the traffic coming through to your website
[12:16] Why you should focus more on traffic before thinking about A/B testing your site
[13:15] Best platforms for A/B testing before making changes to your site
[17:41] Dennis’ experience with management blueprints 
[20:47] How to commoditize the human element of your business 
[24:54] What it looks like for a company running on Holocracy
[25:33] Key aspects of the Holocracy constitution 
[29:39] Understanding the Convert Main Circle of leadership
[32:06] Democracy within an organization
[35:02] The pros and cons of the Horocracy management system
[39:40] How entrepreneurs can get the most out of the Hollocracy constitution
[42:44] Parting thoughts
 
Links and Resources:
Dennis’ LinkedIn
Convert.com
Dennis’ email: Dennis@Convert.com
Holacracy.org
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