In this episode we’re going to be talking about how to increase conversions using smart website design. Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency. Keith and his team recently completed an overhaul and redesign of my website, RickMulready.com, which was the original website I had since starting my business. To be honest, it was an embarrassing site and it was time to take things to the next level  One big thing I was embarrassed about, which you’ll hear about today, was the long load time of 13 seconds per page previously on the website. We wanted to design a faster site that was easy to use for finding content, and one that really focused on conversion. A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more. Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.  Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: Why Keith says that conversions should be the goal of every website, and the differences between working on influencer sites versus e-commerce ones His advice for influencers looking to increase conversions on their website What is “LMS” and how it’s become a big trend he’s noticing How his team’s approach to website developing leads to the right experience for the customer Why what hosting service you use, and the number of plugins on your site, matter so much His tips, strategies and tools for speeding up a website