25 min listen
Elizabeth Holmes: How she deceived the world (part two)
FromNudge
ratings:
Length:
38 minutes
Released:
Jun 26, 2023
Format:
Podcast episode
Description
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.
In this episode, I explain why people believed her (spoiler: it's due to behavioural science).
My Halo Effect experiment: https://imgur.com/oV4REzq
Harvard Labour Illusion study: http://bit.ly/41TWo73
Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png
Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8
Theranos sign outside their office: https://im.ge/i/7fjLHy
Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/
In this episode, I explain why people believed her (spoiler: it's due to behavioural science).
My Halo Effect experiment: https://imgur.com/oV4REzq
Harvard Labour Illusion study: http://bit.ly/41TWo73
Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png
Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8
Theranos sign outside their office: https://im.ge/i/7fjLHy
Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/
Released:
Jun 26, 2023
Format:
Podcast episode
Titles in the series (100)
#13: What makes products like Instagram so addictive?: <p>What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products.</p> <p>Link to Nir's book Hooked: <a href="https://amzn.to/2OrXjbe">https://amzn.to/2OrXjbe</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge