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49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)

49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)

FromDig In


49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)

FromDig In

ratings:
Length:
34 minutes
Released:
Aug 17, 2022
Format:
Podcast episode

Description

Wild Orchard is a regenerative tea company focused on elevating flavor, bettering your health, and doing something to improve the climate. Since establishing the Wild Orchard brand in 2019, Wild Orchard has won 10 medals at prestigious international tea competitions.In today’s episode, Michael D. Ham, Co-founder and President of Wild Orchard, sits down with Meagan to discuss how working in tech helped him in the CPG space and how Wild Orchard is attempting to redefine the competitive tea industry. Plus, he shares the story of getting their teas featured in the best restaurant in the world, Noma.Tune in to learn:
Why having experience in multiple industries is an advantage
How to partner with nonprofits to educate people on incorporating better nutritional options into their daily routine
The balancing act of making high-end products more accessible
Innovative ways to upcycle your product
Thanks to Michael for chatting with us. Michael wanted to give a special shout-out to Jake Karls at Mid-Day Squares and Alec Jaffe at Alec’s Ice Cream. They are top people and brands in the regenerative food industry and are great resources if you need additional inspiration for starting your regenerative CPG brand.--------------Subscribe to our podcast on your favourite platforms:
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Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
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Released:
Aug 17, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.