Have you ever wondered how people can get so popular promoting things that aren't backed by any evidence whatsoever? Have you ever wanted to become  known for having special health and nutrition information that is unknown to anyone else?  If so, then this episode is for you.  In this podcast, I am going to discuss the step-by-step formula for how people position themselves as nutrition and health gurus. We will outline the tactics that are used, how to gather compelling testimonials, and more!  You don't want to miss this episode:    Vanity Fair Article  Energy Balance Podast