26 min listen
55. How can search data build a winning content strategy?
FromFuture Proof
ratings:
Length:
26 minutes
Released:
Apr 27, 2020
Format:
Podcast episode
Description
How do you create content that people really need, and want to read? The smartest route is to start with search data, and use the insights to write engaging evergreen articles. This is what Sergey Lesnikov, Senior Global Digital Marketing & Ecommerce Manager at Philips, did with his team and partners Mavens of London in order to create the Male Grooming Experience Center, a digital hub for useful content around male grooming. Tara Prabakhar asks Sergey what inspired the idea, how it was done, what made it so successful, and the role of AI in the future.
Released:
Apr 27, 2020
Format:
Podcast episode
Titles in the series (100)
10. What can marketers learn from the dark web?: Felipe Thomaz, Associate Professor of Marketing at Saïd Business School, explains why understanding digital black markets could be valuable to brands. by Future Proof