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The persuasive effect of mere exposure

The persuasive effect of mere exposure

FromNudge


The persuasive effect of mere exposure

FromNudge

ratings:
Length:
28 minutes
Released:
Mar 6, 2023
Format:
Podcast episode

Description

Curious about the persuasive power of familiarity?
Ever wondered how on earth Trump won?
In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy. 
20 Ads That Shook the World: bit.ly/3P8BsTM
Pete Judo's YouTube: bit.ly/3uyXUvH
Creative Mischief: bit.ly/3ux3kHN
Julius Caesar Podcast: bit.ly/3Hksvoz
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Released:
Mar 6, 2023
Format:
Podcast episode

Titles in the series (100)

Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.