22 min listen
Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts
Controlling your brand in the age of Amazon, with James Thomson, Chief Strategy Officer at Buy Box Experts
ratings:
Length:
48 minutes
Released:
Jan 11, 2021
Format:
Podcast episode
Description
The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book “Controlling Your Brand in the Age of Amazon” outlines the three-pronged strategy for minimizing risk and maximizing success on the world’s biggest marketplaces.
Released:
Jan 11, 2021
Format:
Podcast episode
Titles in the series (100)
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