Episode 172 - Tim Caulkins discusses his book How To Wash a Chicken (a #1 Amazon Best-Seller) and practical ways to master your business presentation. Tim is an award-winning professor at Northwestern University's Kellogg School of Management and the author of the books Breakthrough Marketing Plans and Defending Your Brand, which was named 2013 Marketing Book of the Year by Expert Marketer Magazine. Stay tuned in the second half for three action items you can use today. Host, Kevin Craine Do you want to be a guest? http://Everyday-MBA.com/guest