During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with the Owner of Carrot, Trevor Mauch. Carrot specializes in helping entrepreneurs, real estate agents included, generate online leads so that they can focus on the activities and work that truly give them energy and freedom! Episode Highlights:  Carrot helps entrepreneurs, mainly real estate agents, save energy by generating online leads. A ton of investor clients are real estate agents, which led Carrot to expand and explode into the real estate market. Marketing makes it hard for entrepreneurs to get freedom and can make them feel trapped. Trevor’s parents showed him that you can create your own job, but that didn’t mean he wanted to. One of Trevor’s college professors taught Business Law through real estate, and that led Trevor to enter the real estate game. Conversion-rate optimization helped Trevor turn all those leads from his website into business. Income still comes into Trevor’s blog and he hasn’t even touched it in over 7 years. Advertising, course creation, and publishing were all business opportunities that came out of Trevor’s website. Not doing the work that gave him energy made a lot of money, but inevitably led to burnout. Trevor restructured his business and life so that he could do the work and activities that give him energy. You don’t have to let limiting beliefs hold you back from building a business that you truly enjoy and gives you real freedom. List out everything that you don’t like about your business right now; find the opposite of those things. Entrepreneurs tend to glorify the grind, but that’s not the real dream. Without vision, the grind is just grinding for grinding sake. Create structure around your business so that you can delegate those draining tasks while doing what gives you energy. This is how you’ll know when you’ve found those activities that will give you energy. It’s going to be hard to give away the activities that don’t give you energy but do make a lot of money. Falling asleep at the wheel with his family in the car in the mountains forced Trevor to change his mindset about grinding. The hamster wheel marketing method will work, but as soon as you get off, it will slow down. The evergreen method of marketing allows work that you do today to continue to bring in money for years to come. Consistency and predictability are the goals when creating organic long-term marketing content. Evergreen content for real estate agents should be very clear about your “why” and the value that you bring to your clients. You must be as specific as possible with your locations and niches on your location-page content. To become an authority, create videos where you say 500-800 words, turn the transcript into an article, and post them together. Turn hamster wheel content into evergreen content on your website, and earn for years. 3 Key Points: Being an entrepreneur means creating your own job, but it could also mean an unbalanced work-life balance. Trevor saw this first-hand with his entrepreneurial parents. True freedom is being able to leave your business for a month without checking in at all and knowing that it is growing the entire time. Entrepreneurs can be quick to give up, usually opting into the hamster wheel method of marketing. If they invest their time into the evergreen method, entrepreneurs can build a pool of content that will work on its own for years and years. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Trevor Mauch (website), (Instagram) Carrot (Website, Authority Builder) StreetText (sponsor) Chime (sponsor)