In this episode we talk with CEO and Founder at Kustomer, Brad Birnbaum. We’re gonna be talking about this idea of a ticket free future. We discuss how and why Kustomer started, Kustomer focus on a seamless customer experience, and the role of an omnichannel platform to service modern customer needs. Brad’s background 0:44The 3 principles on which Kustomer was founded 2:49What does truly omni channel mean? 4:17CRM’s role 7:33Final advice for leaders of customer service 14:05“You have to adapt, right? It’s kind of adapt or die, right? You have to adapt and that is how you do business in every facet of how you do business. Customer service of course is a critical part of it. You can have a great product, but poor customer service and you probably will not have repeat customers, you won’t have customer advocacy, and in the end you probably won’t win.” 14:39https://www.linkedin.com/in/bradleybirnbaum/