VP of Rev Ops at Lean Data, Don Otvos discusses the demand unit waterfall. The demand unit waterfall takes organizations away from focusing on leads and encourages organizations to look for different demand units (or buying groups). Today, Don talks about how the demand unit waterfall can be applied. Show NotesConnect With:Don Otvos: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.