VP of Rev Ops at Lean Data, Don Otvos discusses the evolution of the MQL. MQLs are still a valuable piece of the customer lifecycle. However, instead of seeing them as the end all be all of your marketing efforts, they should be seen as a data point in the journey. Today, Don talks about how companies can shift from focusing on the MQL to an account-based motion. Show NotesConnect With:Don Otvos: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.