33 min listen
WARC Talks Anti-personalisation
FromThe WARC Podcast
ratings:
Length:
31 minutes
Released:
Sep 15, 2022
Format:
Podcast episode
Description
This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethinking their approach to personalisation. Discussing how personalisation adds complexity to an ad campaign and may not be good value for money.
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Released:
Sep 15, 2022
Format:
Podcast episode
Titles in the series (100)
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