On today's episode of the Lab Coat Agents Podcast, host Jeff is going to talk to Joshua Moore, the ‘Ginger Marketer’, who carved out a niche around Tik Tok to help real estate agents. He will share how you can use Tik Tok to grow your business. Tune in for all of the details! Episode Highlights: Joshua is from the UK, but he predominantly focuses on the US market. He says that there is a slightly different setup in the UK versus the US.  During the lockdown, Joshua planned to use Tik Tok, and he was learning how to use the app, like how to go live and add text, and he was just sharing that on his platform. Joshua launched the business and at the end of 2020, they broke six figures within the first 4-5 months, and that was just from pure Tik Tok coaching. You are doing yourself a disservice if you are focusing on the wrong things, and you are probably leaving a lot of money on the table as well, which isn't the best thing to do, says Joshua. The Tik Tok today is a lot of edutainment, a lot of education, and many other things. When many agents even think about getting started on Tik Tok, a big mistake they make is they think that they need to hire a video marketing team.  Tik Tok is not about dancing anymore. It's evolved into a lot more. So you get doctors, brands that are kind of taken over and come into Tik Tok, and they rely on user-generated content. Joshua says that Tik Tok is an app built on connections, being yourself, and being real, and that's what will be authentic. This is where we can kind of bridge between who people think you are and how you are polished on the other channels.  Tik Tok is an experience that you have never experienced before, but it's a real experience as well, where you can learn, you can laugh, and you can make friends and connections, and you can build a community. People take two to three hours to shoot a 15-second video, and they will never post it because they have the paralysis about perfection. How do you get past that? There are a few reasons why people comment. What are they? People who are using Google are also using YouTube, which is the second biggest search engine in the world. How does it affect your strategy? Most of the time, people aren't looking or listening to what you are saying. They are not looking at what you are doing or how your hair is because they don't know if that's right or wrong. Joshua talks about what real estate and local experts should be focused on, and common mistakes. Every post you push out should have a purpose, and that purpose should be to bring value. You should be clear about your goal. When you start taking yourself too seriously, you tense up, and then you are not real. You are scripted and it's like a robot is speaking. Who is it you're trying to speak to? That is the question that you need to ask yourself before you hear the post button every single time. Tik Tok is such an untapped organic platform right now that many real estate agents are scared off. What if you could break through that? You just need to push through whatever kind of mental barriers you have in front of yourself, and you just need to forget about it, and you can start posting and doing on Tik Tok, says Joshua. 3 Key Points: Tik Tok is something that's developed into an addiction in a good way. Joshua thinks that the average person spends over about 19.2 hours on Tik Tok per week, but it's a platform where you can create your freedom, unlike any other channel. There is a lot of psychology that creates Tik Tok, especially the emotions. When working with real estate students, Joshua really focuses on four core emotions: love, anxiety, anger, and curiosity. Jeff likes Tik Tok because it is the foundation of his social media brand. He explains the things that you can do to create advanced videos.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter RedX (Sponsor) Power ISA (Spon