On this episode of the Lab Coat Agents, Jeff talks to Chris Jones, Founder, and CEO of Guerilla Realty. Today, we will discuss three specific topics -a 15-minute hack to get free leads from Zillow, how to build a lead machine from Craigslist, and a 45 second Robo call that book two to three appointments every time we run it!    Episode Highlights:  Chris gives a brief history about his profile. He explains what Guerilla Realty is and how he came up in the business. Guerilla Realty uses tools and training to help you rapidly grow your business. They make really good marketing accountable in real estate. Every realtor discovers at some point that getting consistent clients is really hard.  We are helping realtors rapidly grow their business with tools and training as we build free apps, come out with cool playbooks, and then sell Pro Tools as our flagship product, says Chris. Chris explains how they started with zero version 0.1 and how they grew the business to what it is today. We realize that there are many realtors out there that pay for a service that will deliver his ads right to their doorstep or physical leads, explains Chris. How  can you convert a  “For Sale By Owner” to actually sign the listing with you One of the most popular apps of all time is listing cake. People really love the name, so it is listing cake.com, and the idea is you can build an amazing listing video in 60 seconds or less, and you can do it from your phone.  How can you capture leads all day just by using video as a bribe or a lead magnet? Nerd Sheet is a briefcase of all of our best real estate calculators. It is very versatile. You can use it in any market segment over any time, and it will calculate accurate appreciation down to hundreds of percent. Zillow is an amazing source for leads. 30% of people searching for homes on Zillow are rich, meaning they have at least 30% more than the national median income. There is a way for us to get some of these Zillow leads and use it to position ourselves to take more listings and it basically came with sub owners, says Chris. Nowadays with COVID, it is really easy to ask for a video of listing. Many agents are total fakes, and they say that they are going to get started tomorrow and then like they will not show up for two weeks. You will never take that listing, and you will never use that listing to generate a single buyer lead. Most people choose to use their autoresponder because then you don’t have to wake up at 3:00 AM to respond to text messages, and it is automatically sending the video but it will also send the information to you so that you can contact the buyer if you want and you can connect with a lot more fire. Jeff asks Chris about Craigslist, “Is it really a lead machine? How are you guys using Craigslist and tell us about that?” Chris explains how a simple text capture service that most Realtors have access to these days will generate leads for you. Chris tells the listeners about this 45 second Robo Call that book two to three appointments every time one runs it. 3 Key Points: Real estate is the greatest business on earth; Simply get your license and have uncapped earning potential.  Chris says that they have over 35,000 Realtors who subscribe to their weekly newsletter, and one of the ways to join them is by using one of their free apps. At Guerilla Realty, we generally make two to three calls before we get one yes and then repeat every week. Chris explains their strategy as well as fizbonanza.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Chris Jones  Guerilla Realty | https://www.guerillarealty.com/craigslist/ | chris@guerillarealty.com Issuu Start for free or Premium Account 50% off with promo code: labcoat   Follow Up Boss (Sponsor)