The Insurance Dudes are on a mission to find the best insurance agentsaround the country to find out how they are creating some of the top agencies. But they do not stop there, they also bring professionals from other industries for insights that can help agents take their agencies to the next level. The Insurance Dudes focus on your agency’s four pillars: Hiring, Training, Marketing and Motivation! We have to keep the sword sharp if we want our agencies to thrive. Insurance Dudes are leaders in their home, at their office and in their community. This podcast will keep you on track with like minded high performing agents while keeping entertained!About Jason and Craig:Both agents themselves, they both have scaled to around $10 million in premium.  After searching for years for a system to create predictability in their agencies, they developed the Telefunnel after their interviews with so many agents and business leaders.  Taking several years, tons of trial and error, and hundreds of thousands of dollars on lead spend, they’ve optimized their agencies and teams to write tons of premium, consistently, and nearly on autopilot!LEARN MORE BY Registering for TUESDAY’s LIVE CALL With The Insurance Dudes![Episode Transcript]Craig Pretzinger  00:00So always track what matters, we need to track those things that are going to lead to the result, not necessarily just track the result. I know that a lot of folks will track that result, but then not track the things that go into that. So, insurance dudes are on a mission to escape being handcuffed by our agencies now, by uncovering the secrets to creating a predictable, consistent, and profitable agency Sales Machine. I am Craig Pretzinger. I am Jason Feldman. We are agents. We are insurance.Craig Pretzinger  00:34Right now while it's fresh in your mind, check out live dot tele dudes.com. We took our notes from over 100 interviews with top agents from around the country and made it into a live webcast using these strategies led Craig and I to selling more than 10 million in premium in the last two years on this call, you'll receive the exact blueprint to get the same results. Just go to Live dot tele dudes.com To register for this upcoming Tuesday's live call with us. If you jump on this call with us we're certain 2022 will be an absolutely fantastic year for you see you there. Welcome to another playbook this playbook number 26. And we're gonna call this measure what matters. Last week on The Elite dudes meeting, we went into something or the part of the telephone call that we'd like to talk about, which is Agent metrics. So the sales agent metrics. So there's a lot of pieces on a telephone, where you have the telemarketer piece, you have the leads, you have all of these different variables that enter the telephone call. And then on the back end, the final piece is once the sales agent gets a hold of the lead, right now that lead has made contact, there's somebody on the phone, and now we get over the sales agent, what we see or I guess it's just a human behavior is, is we want to get instant results, right? We want to we spend money on something we want to see that which we spend money turn into something that is beneficial for the agency, in this case, the sale, but there's a lot of parts of that, that go into it. And all of these things need to be measured along the way. But we're going to most specifically talk about the agent metrics. So measuring what matters. Number one, I read this quote on our elite dudes call when we went through this training,