WTF is happening with Zillow and Opendoor? If you haven't heard, Opendoor was fined $60+ Million by the FTC for falsifying consumer promises and cheating home sellers out of thousands of dollars. So what did they do? They partnered with Zillow as a target lead source. What does that mean for day-to-day Realtors? It means you need to button up your business because the eyes of the government are on us.On this week's episode of the Massive Agent Podcast, host Dustin Brohm stresses the importance of articulating the correct value you provide for the fees that you charge. You might already be doing that, but today's urgency is more significant than yesterday's. No, normal-day Realtors are not going to have to leave the industry. But, If you thought Opendoor and Zillow were dead, you thought wrong. Many agents rely solely on the market, but that isn't going to cut it. The key here is to dominate search, social media, and video so you can beat Zillow on a local level. Zillow has been around for over a decade, so don't be intimidated. Start learning to articulate your value proposition at its utmost potential. Ask yourself, what services will you provide daily or behind the scenes? What exactly are they going to walk away with? Then execute it. ***********************Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a FREE 30 Day trial (no CC required!!) CLICK HERE***********************Recommended:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for  REALTORS®, etcMassive Agent Society: Our Real Estate Lead Gen Coaching Program/online course and online courseBuzzsprout: Starting a podcast? Host your show with the same platform we use. Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift Card