Do you have a YouTube channel?  Even better, would you rather have 300 people see your home listing or 10,000? On this week's episode of the Massive Agent Podcast,  Realtor and content marketer Shannon Gillette joins host Dustin Brohm to discuss the crucial aspect of marketing your content and why a few years of trial and error are bound to pay off big time.Shannon Gillette is in the top 15 Realtors in the Phoenix East Valley, on track to close $80-$100 million in real estate this year. After jumping into property management right from high school, she started to build and scale a sales team to what is now The Gillette Group. Her success, however, did not come easily, nor did it come overnight. What did Shannon do that her competitors did not to garner such high stature in her market? Listen to the conversation as Shannon walks us step by step through her experience from when she acquired her license in 2005 to where she is now. Having been through multiple speed bumps and life lessons, she is adamant about three things: Find a role modelStart making videosRemain consistentShannon has never listed a home without a professional video commercial, and it has paid off! The only thing gatekeeping you is fear and nervousness. Once you get over that, there is no reason why you should not be posting powerful videos!Connect with Shannon GilletteInstagramFacebookWebsite***********************Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a FREE 30 Day trial (no CC required!!) CLICK HERE***********************Recommended:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for  REALTORS®, etcMassive Agent Society: Our Real Estate Lead Gen Coaching Program/online course and online courseBuzzsprout: Host your podcast with the same platform we use. Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift CardCLICK HERE follow my NEW Instagram account, @massiveagent