Whether you've been a real estate agent for 15 days or 15 years, every Realtor knows The Broke Agent. You may love his content and think it's hilarious, or you're offended by it and think it's hurting our reputation as real estate professionals. Either way, you may be right. But it doesn't matter because Eric Simon, aka The Broke Agent, has built a massive brand and media company in spite of your feelings or opinions. Eric tells the story of sitting in a dead open house and deciding to post some funny memes about the "less exciting" parts of being a Realtor, and how by consistently doing that for the last 5 years, he's grown an Instagram following of 250,000+ and is getting attention from Inman News and Tom Ferry, among others. As Eric explains, he did it all on HIS terms, regardless what kind of negative pushback he has received along the way. The Broke Agent is also a master content creator, and he explains which social media platforms he's focused on the most to grow his brand, and why. He gets specific about how Realtors can use TikTok and Instagram Reels to build their businesses, and shares some of his best tips and tricks for having success as a real estate content creator. This is an entertaining interview, but also super enlightening to see behind the curtain at the business and content machine that is The Broke Agent.Connect w/ The Broke Agent:InstagramWebsite --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our "One Agent Per Market" Real Estate Lead Gen Coaching Program and online course - Claim Your Market NowBuzzsprout: Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift CardFollow us on Instagram*The Massive Agent Podcast is a production of the Industry Syndicate podcast network