During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer  talks to Yishi Zuo. He is relatively new to real estate but not new to the tech side. Yishi comes with some strong credentials as he attended Business School at MIT a few years back and has a past career at Goldman Sachs. He has built a piece of technology for the real estate world that you will find fascinating!    Episode Highlights:  Yishi started his career in finance, initially joining Goldman Sachs Investment Banking, then worked for an investment firm for a few years. In 2016, Yishi decided to transition into tech entrepreneurship, going off to Business School at MIT Sloan. He started a business while working as a full-time student there. Last year, Yishi moved from Boston back to the West Coast and started exploring other entrepreneurial ventures, which is how he got into real estate.  Open houses are kind of annoying, especially during the sign-in sheet process. It is often difficult when visitors don't sign in, refuse to, or sign in with fake information, says Yishi. Yishi realized that their biggest competition isn't any other competing system. It's actually traditional, like pen, paper, and sign-in sheets. Some agents told us that they had achieved great success while doing $100 giveaways or $500 giveaways, and not every agent does this, says Yishi. In his company, Yishi has structured their system such that you can take your calendar or booking link through Calendly, mixed maps, or hub spot and put it in their system.  Jeff asks Yishi to talk about "What the options the business has and how is it that you are able to do this for free?" Yishi explains that Kagent has a very powerful free tier and how it works. A survey is completed at the end of the open house for every visitor, and as the agent, if you're using the free version, you only get to see the aggregated responses, says Yishi. Jeff says, "As a younger agent or if you are new to the business, one of the techniques that you can use to go out and try to drive your business is going to an experienced agent, either in your market or in your office." Yishi says, "Some agents are in the industry for 30-40 years. They have plenty of referral businesses, and they don't need to hold open houses. They don't need to get lead information. People come to them."  There are many ways and directions where Kagent’s product can go and really help the agents get more leads for better relationships, explains Yishi. Jeff asks, "Where do you see the industry going from a technology perspective or what are you looking at as you look out into the future?" Yishi weighs in with his insights and opinions. The best real estate agents are the best networkers to the best people, says Jeff.   3 Key Points: Yishi talks about two key features that make them different - the paid price survey gets the closing price and the free forever plan.  The younger agents are desperate or really eager for leads; it makes a lot of sense whether you use our product or not to do these open houses because open houses are a great way to meet potential leads, says Yishi. Jeff inquires, "What do you guys suggest to agents that are holding the open house to grab the open house attendee's attention with this?" Yishi replies, 'Every agent is different. Different agents have different tactics". Resources Mentioned:  Lab Coat Agents  | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Yishi Zuo   | Website | Twitter | yishi@kagent.com Chime (sponsor) RedX (sponsor)