During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Aaron Norris, Vice President of market insights for a platform called PropertyRadar. He started flipping houses with his dad as a kid. Aaron is now an MLL specializing in hard money and a licensed real estate broker; He speaks publicly and writes nationally. Tune in to hear about his experiences, the value of data, and how to utilize it to grow your business! Episode Highlights:  At age 19, Aaron moved to New York City and was a professional actor. In between jobs there, he started into Wall Street doing acquisition and multiple financial presentations for a banking firm and enjoyed it.  Aaron is certified in PR and marketing. He went back to California and re-joined the family business. He was in the real estate community creating content for 15 years and then was living a dream doing the technology space. Aaron shares a chocolate and peanut butter analogy: Chocolate is what you bring to business. Peanut butter is the data. Combining them creates magic. Jeff says sales professionals are the most scroll-chasing individuals in the world who actually sit back and execute on strategies that involve data. What are strategies that real estate agents can utilize for data? PropertyRadar is a public record platform for people, mortgage, and property data all in one. As the real estate market is very high, agents have to create deals. You need a real estate investor in your back pocket. iBuyers are not buying hard properties, they are buying the easy ones, and they are competing with realtors.  iBuyers don’t want people’s problems and property problems, so as a real estate agent, you have to understand the game. Institutional investors raise a lot of money thinking that there is going to be distress or a huge wave of closure, but unfortunately, they are most likely going to be sorely disappointed. If you are not  in the builder space, it will be tough as property rates are going up. As long as prices stay inflated, it is always a good time to sell.  Number 211 is a nationwide network that helps the human services hotline. If you dial 211 and ask them for data and different resources for housing, rent utility, etc., you will get more than you ask for. Jeff inquires, “When it comes to acquiring data, how does that work for a real estate or mortgage professional?” There is a subscription-based model of PropertyRadar; Aaron explains how it works and why it is important.    3 Key Points: Aaron shares how he is helping and teaching real estate industries and market professionals how they can do better with data. Marketing means you are talking to the right audience at the right time on the right channel with the right message. Jeff is curious to know, “Where PropertyRadar pulls and estimates a value or equity?” Resources Mentioned:  Lab Coat Agents  | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Aaron Norris  | LinkedIn |  Website |  https://community.propertyradar.com/ | aaron@propertyradar.com Chime (sponsor) LinkU (Sponsor)