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Why Enablement Tech Isn't About Sales Anymore -- Kyle Lacy // Seismic

Why Enablement Tech Isn't About Sales Anymore -- Kyle Lacy // Seismic

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Why Enablement Tech Isn't About Sales Anymore -- Kyle Lacy // Seismic

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
20 minutes
Released:
Jul 20, 2022
Format:
Podcast episode

Description

Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big role in the company’s overall success. Today, Kyle Lacy takes us through why this is important and how to create good enablement.  Show NotesConnect With: Kyle Lacy: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 20, 2022
Format:
Podcast episode

Titles in the series (100)

The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.