#69: Reciprocity | How one nudge saved 246,184 lives

#3: Why marketers want to know your habits: Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue. Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X  Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

24 min listen

#28: Coronavirus: How to change the behavior of a nation: The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.  John Drury’s blog: <a href="https://bit.ly/2XoKiDT ">https://bit.ly/2XoKiDT </a> UK government’s Easter weekend advert: <a href="https://bit.ly/2UVg3Tw ">https://bit.ly/2UVg3Tw </a> UK’s Covid-19 designs overtime <a href="https://imgur.com/koj5lpA ">https://imgur.com/koj5lpA </a> Richard Chataway’s blog: <a href="https://bit.ly/2Vd9SsU ">https://bit.ly/2Vd9SsU </a> Professor Chris Witty TV ad: <a href="https://bit.ly/2VkuWh4 ">https://bit.ly/2VkuWh4 </a> Rog by Nudge

19 min listen

#1: How music affects what we buy: We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer. Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

24 min listen

#12: The science behind influencer marketing: Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.  Messengers book: <a href="https://amzn.to/2maUW0z ">https://amzn.to/2maUW0z </a> Buzzsumo blog: <a href="https://bit.ly/2m7ItdQ ">https://bit.ly/2m7ItdQ </a> Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

23 min listen

#2: Five highly effective negotiation tactics: Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talks through 5 effective tactics for getting the best deal in a negotiation. Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

21 min listen

#6: The psychology behind effective pricing: Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored. Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

22 min listen

#18: 8 nudges you need in 2020: In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%. Sign up for the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

25 min listen

#15: What VR reveals about a consumer’s mind: Does the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals when we stop noticing ads.  Check out Gorilla in the Room: https://gorillaitr.com/  Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

25 min listen

#9: How to nudge people into voting, buying and recycling: “How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.  Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258 Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

18 min listen

#4: How social proof reduces theft and doubles sales: One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains how social proof can dramatically influence consumers and how brands use it to great success.  Link to Steve’s book The Small Big: https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258 Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

17 min listen

#7: How the UK government nudges British people: The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn. Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

16 min listen

#10: Time to stop targeting “millennials”: Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.  Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

19 min listen

#17: How marketers alter our behavior: One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.   Link to Nathalie's book Webs of Influence: <a href="https://amzn.to/2QC5va3">https://amzn.to/2QC5va3</a>  Link to Nathalie's podcast: <a href="https://bit.ly/2r68c9i">https://bit.ly/2r68c9i</a>  Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

19 min listen

#8: The power of scarcity and why less is more: You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar.  Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X  Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

20 min listen

#11: What makes someone more convincing than others?: Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at.  Link to Joseph's book Messengers: <a href="https://amzn.to/2maUW0z">https://amzn.to/2maUW0z</a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

26 min listen

#13: What makes products like Instagram so addictive?: What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products. Link to Nir's book Hooked: <a href="https://amzn.to/2OrXjbe">https://amzn.to/2OrXjbe</a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

25 min listen

#14: How to stop getting distracted: Ever find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind distraction and what you can do to stop it. In this episode, Nir explains how to stop getting distracted, why open plan offices don’t work and how Slack created a distraction free workplace. Link to Nir's book Indistractable: <a href="https://amzn.to/2W13eWN">https://amzn.to/2W13eWN</a> Sign up to our mailing list to never miss an episode: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

21 min listen

#16: What makes a good website?: Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website.   Link to Nathalie's book Webs of Influence: <a href="https://amzn.to/2QC5va3 ">https://amzn.to/2QC5va3 </a> Link to Nathalie's podcast: <a href="https://bit.ly/2r68c9i ">https://bit.ly/2r68c9i </a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

22 min listen

#5: The science behind distinctive advertising: There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention.  Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X  Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

24 min listen

#41: The irrational way we perceive food: We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception. <a href="https://www.amazon.com/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971">Eve’s book Hungry</a>: <a href="https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971">https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971</a> <a href="https://eveturowpaul.com/">Eve's website:</a> <a href="https://eveturowpaul.com/">https://evetu by Nudge

27 min listen

#20: Debunking a marketing myth: As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs.  Phil's book Decoded: <a href="https://amzn.to/2EXoIMl ">https://amzn.to/2EXoIMl </a> Phil's agency Decode: <a href="https://decodemarketing.com/en ">https://decodemarketing.com/en </a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

21 min listen

#26: Why do 80% of product launches fail?: According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them.  Link to Richard's book: <a href="https://amzn.to/2TyIfuE" rel="ugc noopener noreferrer" target="_blank">https://amzn.to/2TyIfuE</a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

25 min listen

#37: When growth hacks fail | With Rand Fishkin: Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing. <a href="https://sparktoro.com/book">Lost and Founder, Rand's Book</a> <a href="https://sparktoro.com/">SparkToro Get a Free Trial</a> <a href="https://hbr.org/2007/07/if-brands-are-built-over-years-why-are-they-managed-over-quarters">HBR article</a> <a href="https://www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list</a> by Nudge

26 min listen

#19: Why marketing is vital, not a nice to have: "Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe. Phil's book Decoded: <a href="https://amzn.to/2EXoIMl" rel="ugc" target="_blank">https://amzn.to/2EXoIMl</a> Phil's agency Decode: <a href="https://decodemarketing.com/en" rel="ugc" target="_blank">https://decodemarketing.com/en</a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

26 min listen

#24: How to nudge within your business: What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same.  Link to Richard's book: <a href="https://amzn.to/2TyIfuE">https://amzn.to/2TyIfuE</a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

24 min listen

#49: Nudges to help customers onboard: For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, <a href="https://twitter.com/RamliJohn">Ramli John</a> walks through his tips to help customers onboard and keep them hooked on your product. <a href="https://growthtoday.fm/">Ramli’s podcast: https://growthtoday.fm/</a> <a href="https://ramlijohn.com/">Ramli’s site: https://ramlijohn.com/</a> <a href="https://www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list</a>: <a href="https://www.nudgepodcast.com/mailing-list">www.nudgepodcast.com/mailing-list</a> by Nudge

23 min listen

#33: The Psychology of Price | Part One: Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.  Leigh's book The Psychology of Price: <a href="https://amzn.to/2Yc1lrE">https://amzn.to/2Yc1lrE</a> Leigh's agency: <a href="https://www.irrationalagency.com/">https://www.irrationalagency.com/</a> Cognitive Economics Event: <a href="https://cognitiveeconomics.org/events/">https://cognitiveeconomics.org/events/</a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

20 min listen

#21: The science behind improving your productivity: Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office. Bruce’s book Joy of Work: <a href="https://amzn.to/35vgjuB ">https://amzn.to/35vgjuB </a> Bruce’s podcast Eat Sleep Work Repeat: <a href="https://eatsleepworkrepeat.com/ ">https://eatsleepworkrepeat.com/ </a> Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

23 min listen

#55: Why Our Brains Crave Negativity: Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer. <a href="https://amzn.to/3oYTcDa">Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa</a> <a href="https://www.thinkerbell.com/">Adam’s Agency Thinkerbell: https://www.thinkerbell.com/</a> <a href="https://scienceofmarketing.teachable.com/">The Science of Marketing Course: https://scienceofmarketing.teachable.com</a> <a href="https://www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list: www.nudgepodca by Nudge

18 min listen

#31: SaaS Startups: 8 Hacks To Grow Your Brand: Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply.  Link to Forget the Funnel: <a href="https://forgetthefunnel.com/ ">https://forgetthefunnel.com/ </a> Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a> by Nudge

23 min listen

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#69: Reciprocity | How one nudge saved 246,184 lives

#69: Reciprocity | How one nudge saved 246,184 lives

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