Self-Branding: 3-in-1 Guide to Master Digital Brand Identity, Personal Brand Examples & How to Brand Yourself
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Self-Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Change Careers.
1)
HOW TO BRAND YOURSELF:
7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building.
YOU'LL LEARN:
· How to i
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Self-Branding - Theodore Kingsley
Self-Branding
3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Change Careers
Theodore Kingsley
More by Theodore Kingsley
Discover all books from the Career Development Series by Theodore Kingsley at:
bit.ly/theodore-kingsley
Book 1: How to Write a Resume
Book 2: How to Write a Cover Letter
Book 3: How to Find a Job
Book 4: How to Prepare for Job Interviews
Book 5: How to Brand Yourself
Book 6: How to Network
Book 7: How to Develop Your Career
Book 8: How to Change Careers
Themed book bundles available at discounted prices:
bit.ly/theodore-kingsley
Copyright
© Copyright by Theodore Kingsley. All rights reserved.
This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.
From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.
The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.
Respective authors own all copyrights not held by the publisher.
The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.
The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.
Table of Contents
Self-Branding
More by Theodore Kingsley
Copyright
Table of Contents
Book 1: How to Brand Yourself
Table of Contents
Book 2: How to Network
Table of Contents
Book 3: How to Change Careers
Table of Contents
More by Theodore Kingsley
Book 1: How to Brand Yourself
7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building
Theodore Kingsley
Table of Contents
Self-Branding
More by Theodore Kingsley
Copyright
Table of Contents
Book 1: How to Brand Yourself
Table of Contents
Introduction
Chapter 1: Step 1 - Identify Yourself
How Branding Works
Benefits of a Strong Brand
Determine Your Worth
Identifying Your Passions
Seeing Yourself through the Eyes of Others
How to Begin Your Self Discovery
Chapter 2: Step 2 - Identify Your Goals and Priorities
Finding Your Values
Setting SMART Goals
Defining Your Priorities
Chapter 3: Step 3 - Identify Your Target Audience
Recognize Who Can Help You Advance
Outline Your Target’s Persona
Know Where to Spot Opportunities
Recognize the Influencers
Do Not Forget Your Inner Circle
Chapter 4: Step 4 - Plan Your Online Presence
Building an Online Reputation
Choosing a Domain
Building an Email List
Branding on Social Media
Chapter 5: Step 5 - Plan Your Offline Presence
Build a Community
Talk at Conferences
Join Groups
Offer to Run Projects
Chapter 6: Step 6 - Maintaining Your Marketing Network
Stay Connected on Social Media
Enter Check-Ins on Your Schedule
Plan to Meet
Be Grateful
Offer Favors
Update Your Contacts list
Give Space
Chapter 7: Step 7 - Do Not Forget to Review
What Matters Most
Conclusion
Book 2: How to Network
Table of Contents
Introduction
Chapter 1: Step 1 - Identify Your Contacts
Where to Start?
The Network You Already Have
Who Makes a Good Contact?
Nurturing Your Network
Maintaining the Network as You Build It
Chapter 2: Step 2 - Get Over Your Shyness
Start with Getting to Know the Other Person Before
Listen First and Find Common Ground
Reject the Fear of Rejection
Plan Your Message Out Before You Meet
Practice Often and Regularly. Make Networking a Habit!
Chapter 3: Step 3 - Master Your Social Skills
Mastering the Handshake
Mastering Active Listening
Mastering Eye Contact
Mastering Empathy
Chapter 4: Step 4 - Find Ways to Help the Other Person
Help Others
Chapter 5: Step 5 - Make Yourself Stand Out (In a Good Way!)
Research Your Networking Event
Making Interesting Business Cards
Approach Conversations
Have Meaningful Conversations
Always Follow Up
Chapter 6: Step 6 - Focus on People Rather than Positions
Network with People Regardless of Position
Help People as Much as Possible
Be Patient
Prioritize Being Face to Face
Collaborate as Much as Possible
Chapter 7: Step 7 - Maintain Generosity and Gratitude
Generosity and Networking
Gratitude and Networking
Conclusion
Book 3: How to Change Careers
Table of Contents
Introduction
Chapter 1: Step 1 - Identify Your Skills, Strengths, and Interests
Important Considerations
What Is a Skill?
What Are Your Strengths?
What Are Your Interests?
Bringing Skills, Strengths, and Interests Together
Chapter 2: Step 2 - Consider Career Options
Do You Need a New Career…? Or a New Job?
Will You Need a New Education?
The Top 10 Jobs for a Career Change
Considering the Right Job for You
Chapter 3: Step 3 - Spend Time Volunteering or Shadowing
Research
Contact the Company
Prepare Questions
Talk Logistics
Start Shadowing
Chapter 4: Step 4 - Take a Class
Class Options
Online Classes
Choosing a Class
Chapter 5: Step 5 - Choose What You Want
Take a Career Test
Network
Weigh Your Favorites
Remember Your Values
Chapter 6: Step 6 - Get Your Credentials
Degrees
Licenses
Certificates
Certifications
Chapter 7: Step 7 - Apply!
Pay Attention to the Application
Understand the Role and Apply to the Role - Not the Job Opening
Speak to People Also Experienced in the Field
Apply!
Conclusion
More by Theodore Kingsley
Introduction
Welcome to How to Brand Yourself. So, it is time for you to figure out how to make yourself stand out? Maybe you are trying to get that coveted title of an influencer. Perhaps what you really need to do is find some way that you can be recognized online and offline. Maybe you just want to stand out when you apply for your jobs. Either way, having a personal brand that you utilize is a great way for you to stand out in a market that wants to crush you. If you want to stand out to others, all you have to do is make sure that you are on track. You want to make sure that you are able to stand out in as many ways as possible, and the more that you can make it happen, the better. If you want to brand yourself, you can do so.
Branding yourself doesn’t have to be difficult, and you do not have to get out there and hire a manager or someone to run your image. In fact, you can learn to run your own brand with ease. You just have to take the time to do so for yourself. If you want to make sure that you are able to be heard and seen, all you want to do is put yourself out there. You want to make sure that you are able to completely control and influence the way that you are seen in your career.
Influencers know that there is little more important than image. Without a good image and without a good reputation, what can you really do? You need to build your own brand for a whole slew of reasons, from the fact that no one stays at one job for the majority of their life to the idea that these days, you will make more money if you are able to sell yourself effectively. Long gone are those days where you could ride just on your reputation locally. Now, you will have no choice but to make your image and promote it as well.
Building your brand, thankfully, is not as difficult as many people think. Thanks to what you have at your disposal these days, you can make your own personal brand with ease and you can market yourself without even having to leave home. There are several different ways that you will be able to use the brand that you make as well. From being able to build your own company in your name as a consultant or entrepreneur to marketing yourself to companies to prove that your value is higher than they believed, branding becomes essential if you wish to build up your own credibility.
Ultimately, as a brand, you will be able to increase your values. However, to get to that point, you must build strategically. You must know what you are doing, discover your brand and what you want it to be, and then get started. You will not need much—just some planning, a domain, and designing your online presence. With that, you will be able to build that brand with ease.
Let’s get started!
Chapter 1: Step 1 - Identify Yourself
Of course, you cannot have a brand if you do not have the image that you wish to portray. It all begins with building up that brand image, so you will be able to portray yourself the way that you want to. Personal branding is your own way to find your authentic self and put it out there for other people to see. You want to be visible in your market—you want to make sure that others are able to see what you have to offer and to value it as well. When everyone values what you have to offer, you will find that things go much better. You will have a much smoother process when you fine-tune that image that you wish to present.
Now, this doesn’t mean that you are trying to make a false sense of self—you are literally trying to make sure that you are seen in a professional light. You are putting your best foot forward so others will see the best of you. Within this chapter, we have a few key goals to achieve—we will identify branding and the benefits that it brings. We will also identify how to begin creating that personal image that you wish to show others, through learning to see your worth, your passions, and how other people see you. You can take that information and then create your own personal image with it. Through recognizing how others see and interact with you, you will be able to also create the image of you that you want them to see. You will be able to showcase yourself with ease if you can do this. You just need