Personal Branding: 3-in-1 Guide to Master Building Your Personal Brand, Self-Branding Identity & Branding Yourself

By Theodore Kingsley

Personal Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career.

 

1)

HOW TO BRAND YOURSELF:

7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building.

 

YOU'LL LEARN:

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• Language: English
• Publisher: Theodore Kingsley
• Release date: Jul 9, 2023
• ISBN: 9781088205044

Book preview

Personal Branding

3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career

Theodore Kingsley

More by Theodore Kingsley

Discover all books from the Career Development Series by Theodore Kingsley at:

bit.ly/theodore-kingsley

Book 1: How to Write a Resume

Book 2: How to Write a Cover Letter

Book 3: How to Find a Job

Book 4: How to Prepare for Job Interviews

Book 5: How to Brand Yourself

Book 6: How to Network

Book 7: How to Develop Your Career

Book 8: How to Change Careers

Themed book bundles available at discounted prices:

bit.ly/theodore-kingsley

Copyright

© Copyright by Theodore Kingsley. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Personal Branding

More by Theodore Kingsley

Copyright

Table of Contents

Book 1: How to Brand Yourself

Table of Contents

Book 2: How to Network

Table of Contents

Book 3: How to Develop Your Career

Table of Contents

More by Theodore Kingsley

Book 1: How to Brand Yourself

7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building

Theodore Kingsley

Table of Contents

Personal Branding

More by Theodore Kingsley

Copyright

Table of Contents

Book 1: How to Brand Yourself

Table of Contents

Introduction

Chapter 1: Step 1 - Identify Yourself

How Branding Works

Benefits of a Strong Brand

Determine Your Worth

Identifying Your Passions

Seeing Yourself through the Eyes of Others

How to Begin Your Self Discovery

Chapter 2: Step 2 - Identify Your Goals and Priorities

Finding Your Values

Setting SMART Goals

Defining Your Priorities

Chapter 3: Step 3 - Identify Your Target Audience

Recognize Who Can Help You Advance

Outline Your Target’s Persona

Know Where to Spot Opportunities

Recognize the Influencers

Do Not Forget Your Inner Circle

Chapter 4: Step 4 - Plan Your Online Presence

Building an Online Reputation

Choosing a Domain

Building an Email List

Branding on Social Media

Chapter 5: Step 5 - Plan Your Offline Presence

Build a Community

Talk at Conferences

Join Groups

Offer to Run Projects

Chapter 6: Step 6 - Maintaining Your Marketing Network

Stay Connected on Social Media

Enter Check-Ins on Your Schedule

Plan to Meet

Be Grateful

Offer Favors

Update Your Contacts list

Give Space

Chapter 7: Step 7 - Do Not Forget to Review

What Matters Most

Conclusion

Book 2: How to Network

Table of Contents

Introduction

Chapter 1: Step 1 - Identify Your Contacts

Where to Start?

The Network You Already Have

Who Makes a Good Contact?

Nurturing Your Network

Maintaining the Network as You Build It

Chapter 2: Step 2 - Get Over Your Shyness

Start with Getting to Know the Other Person Before

Listen First and Find Common Ground

Reject the Fear of Rejection

Plan Your Message Out Before You Meet

Practice Often and Regularly. Make Networking a Habit!

Chapter 3: Step 3 - Master Your Social Skills

Mastering the Handshake

Mastering Active Listening

Mastering Eye Contact

Mastering Empathy

Chapter 4: Step 4 - Find Ways to Help the Other Person

Help Others

Chapter 5: Step 5 - Make Yourself Stand Out (In a Good Way!)

Research Your Networking Event

Making Interesting Business Cards

Approach Conversations

Have Meaningful Conversations

Always Follow Up

Chapter 6: Step 6 - Focus on People Rather than Positions

Network with People Regardless of Position

Help People as Much as Possible

Be Patient

Prioritize Being Face to Face

Collaborate as Much as Possible

Chapter 7: Step 7 - Maintain Generosity and Gratitude

Generosity and Networking

Gratitude and Networking

Conclusion

Book 3: How to Develop Your Career

Table of Contents

Introduction

Chapter 1: Step 1 - Identifying Your Goals

Why You Need a Goal

Setting Professional Goals

Maintaining Motivation

Chapter 2: Step 2 - Identifying Your Strengths and Weaknesses

The Power of Self-Awareness

Identifying Strengths

Identifying Weaknesses

Using Your Strengths to Support Your Weaknesses

Chapter 3: Step 3 - Get a Game Plan

Create a Purpose Statement

Focus, Focus, Focus

Control What You Can

Focus on the Future

Chapter 4: Step 4 - Network, Network, Network!

The Importance of Networking

Creating a Network

Chapter 5: Step 5 - Take All Opportunities

Why We Pass Up Things, We Shouldn’t

The Power of Opportunity

Taking Opportunities When Offered

Chapter 6: Step 6 - Be Accountable

Create a Mission Statement

Lists

Reward Yourself for Successes

One Task at a Time

Emphasize Your Strengths While Supporting Weaknesses

Chapter 7: Step 7 - Always Strive for Better

Read Daily

Make Car Time Productive

Focus on Bettering Yourself

Always Set a New Goal

Conclusion

More by Theodore Kingsley

Introduction

Welcome to How to Brand Yourself. So, it is time for you to figure out how to make yourself stand out? Maybe you are trying to get that coveted title of an influencer. Perhaps what you really need to do is find some way that you can be recognized online and offline. Maybe you just want to stand out when you apply for your jobs. Either way, having a personal brand that you utilize is a great way for you to stand out in a market that wants to crush you. If you want to stand out to others, all you have to do is make sure that you are on track. You want to make sure that you are able to stand out in as many ways as possible, and the more that you can make it happen, the better. If you want to brand yourself, you can do so.

Branding yourself doesn’t have to be difficult, and you do not have to get out there and hire a manager or someone to run your image. In fact, you can learn to run your own brand with ease. You just have to take the time to do so for yourself. If you want to make sure that you are able to be heard and seen, all you want to do is put yourself out there. You want to make sure that you are able to completely control and influence the way that you are seen in your career.

Influencers know that there is little more important than image. Without a good image and without a good reputation, what can you really do? You need to build your own brand for a whole slew of reasons, from the fact that no one stays at one job for the majority of their life to the idea that these days, you will make more money if you are able to sell yourself effectively. Long gone are those days where you could ride just on your reputation locally. Now, you will have no choice but to make your image and promote it as well.

Building your brand, thankfully, is not as difficult as many people think. Thanks to what you have at your disposal these days, you can make your own personal brand with ease and you can market yourself without even having to leave home. There are several different ways that you will be able to use the brand that you make as well. From being able to build your own company in your name as a consultant or entrepreneur to marketing yourself to companies to prove that your value is higher than they believed, branding becomes essential if you wish to build up your own credibility.

Ultimately, as a brand, you will be able to increase your values. However, to get to that point, you must build strategically. You must know what you are doing, discover your brand and what you want it to be, and then get started. You will not need much—just some planning, a domain, and designing your online presence. With that, you will be able to build that brand with ease.

Let’s get started!

Chapter 1: Step 1 - Identify Yourself

Of course, you cannot have a brand if you do not have the image that you wish to portray. It all begins with building up that brand image, so you will be able to portray yourself the way that you want to. Personal branding is your own way to find your authentic self and put it out there for other people to see. You want to be visible in your market—you want to make sure that others are able to see what you have to offer and to value it as well. When everyone values what you have to offer, you will find that things go much better. You will have a much smoother process when you fine-tune that image that you wish to present.

Now, this doesn’t mean that you are trying to make a false sense of self—you are literally trying to make sure that you are seen in a professional light. You are putting your best foot forward so others will see the best of you. Within this chapter, we have a few key goals to achieve—we will identify branding and the benefits that it brings. We will also identify how to begin creating that personal image that you wish to show others, through learning to see your worth, your passions, and how other people see you. You can take that information and then create your own personal image with it. Through recognizing how others see and interact with you, you will be able to also create the image of you that you want them to see. You will be able to showcase yourself with ease if you can do this. You just need to learn