In this episode of the NEGOTIATEx podcast, Nolan and Aram continue their conversation with Guy Ellis, a tenured executive leader, M&A expert, and serial entrepreneur. They discuss the importance of building relationships in negotiations and how authenticity, kindness, care, grit, skill, and perseverance are key elements in both sports and negotiations. The speakers also touch on the topic of negotiating in the nonprofit sector, highlighting the challenges of aligning the goals of various stakeholders and the importance of transparent communication and education. The episode ends by Guy urging listeners to negotiate by prioritizing others' needs and to enhance active listening in both personal and business relations.