13 min listen
The year in media
FromThe WARC Podcast
ratings:
Length:
37 minutes
Released:
Dec 12, 2023
Format:
Podcast episode
Description
Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmentation of attention measurement, and some important new thinking on reach.
Listen to the other episodes mentioned here: Global ad spend outlook 2023/24, ESOV, attention and creative effectiveness, New thinking in reach.
Listen to the other episodes mentioned here: Global ad spend outlook 2023/24, ESOV, attention and creative effectiveness, New thinking in reach.
Released:
Dec 12, 2023
Format:
Podcast episode
Titles in the series (100)
3 in 15 – Shoppable Media by The WARC Podcast