In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Whitney Cordovez, the co-founder of Zulay Kitchen. With annual sales of $75 million on Amazon, Whitney shares insights on their remarkable growth and success. She emphasizes the importance of having a strong team and systematizing processes to scale the business effectively. Tune in to learn how Zulay Kitchen achieved top 100 seller status on Amazon.
 
Timestamps

[00:02:01] Scaling with organizational structure.
[00:06:06] Testing against top competitors.
[00:10:19] Trusting intuition over legal advice.
[00:14:20] Pushing through challenges in business.
[00:16:10] Building a kitchen brand.
[00:21:11] Global expansion and international markets.
[00:25:09] GrowthCon
[00:29:00] Burnout and overcoming challenges.
[00:34:33] Setting ambitious goals.
[00:36:32] Reinvesting profits to grow.
 
Whitney Cordovez is a successful seller on Amazon and the co-founder of Zulay Kitchen. She launched the brand Zulay in 2015 and has achieved a sales volume of $75 million a year on Amazon. Whitney and her husband Aaron have become a top 100 seller on Amazon. Their success is attributed to their systematizing and organizing their business, which played a crucial role in achieving remarkable growth on the platform. Whitney's credentials include being a top seller on Amazon and having a successful brand that generates millions in sales annually. Her ethos/philosophy revolves around the importance of organization and systematization in achieving success in the e-commerce industry.
 

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