ROI is the biggest behind Crypto Understanding how the economic downturn helps your company. The insights economic downturns teach founders. Brute force to first $1m-$2m will not get $100m Finding thought partners with your first customers is the most important thing.  Founders must show their early customers they care, not pitch "the baby" How to get your first customer to be a big customer. Enlightened self-interest is greater than humility. Time is more scarce than money.