Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on ESPN and the product sells in over 3,000 locations in the US and around the world. Chris and I talk about naming not only a brand, but a sport, how to create not only momentum but a movement, the latest in digital marketing, and why communication, internally and externally is key to brand success and, as usual, we touch on a lot more. If you are an entrepreneur in the D2C space, listen in. If you are any kind of marketing professional, listen in. Much wisdom is to be gained from this conversation on how to get e-commerce traction in today's environment.